Join me this Thursday January 21, 2010 at 7pm for:

OBJECTIFIED (2009), 75 min.
Gary Hustwit, director

From the director of “helvetica” comes the 2nd documentary in a film trilogy on design. Objectified offers a fascinating look at industrial products and design, the designers and their responsibility in creating them, and our relationship with those objects.

“The term objectified has two meanings. One is ‘to be treated with the status of a mere object.’ But the other is ‘something abstract expressed in a concrete form,’ as in the way a sculpture objectifies an artist’s thoughts. It’s the act of transforming creative thought into a tangible object, which is what designers in this film do every day. But maybe there’s a third meaning to this title, regarding the ways these objects are affecting us and our environment. Have we all become objectified?”
-Gary Hustwit (from his “objectified’ blog)

Steven Holden, NY Times : “Objectified, Gary Hustwit’s documentary about industrial design, is as sleek and handsome as any of the new and improved household items it exhibits”.

Ronnie Scheib, Variety: “Witty, engaging and exquisitely crafted.”

“Entertainment weekly gives objectified an A! You’ll never look at your toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial design.”

Join me this Thursday, January 21, 7pm at:
EO Art Lab
69 Main Street
Chester, CT
06412

phone:
860.526.4833

$7.50 donation
free popcorn
byob