There is an awful lot of talk about design for good.  As designers and creatives we can volunteer our services to any number of worthy causes with the hope of making our world a better place. There are notable organizations such as Design for Democracy, Arts Advocacy, The Living Principles, Design Ignites Change and so many others.  Additionally, much has been written and discussed about the unique thought processes of designers and artists, and how creatives can bring renewed and out-of-the-box problem solving to a number of issues for both private and public concerns. This is all good and true. I support Design for Good . . . but somewhere I think we are missing a link. Somewhere along the line, we have forgotten and neglected the essential elements within ourselves that are required before we can truly give to others. Stress has left it’s mark on all of us.

I receive many notices from art organizations and galleries which masquerade as press releases. Today I received a press release from an fairly well established gallery. The email was without a subject line. There was no content in the body of the email, it wasn’t addressed Dear Lisa or Dear Press Editor, and there was simply an attachment without explanation. This happens a lot. I hit delete.

Sometimes I get two, three or even four emails from the same organization in the course of a week . . . sometimes even within 24 hours. I generally stop reading at this point because they are approaching spam. One of the first things I learned in PR was . . . Don’t piss off the press!  No one benefits from this. As such, I thought it might be time to take a look at the proper way to write and distribute a press release.

For as long as I can remember I’ve been a list maker.  Journals, agendas, Moleskines and Ecosystems rule my day, my week and my month.  I love everything about these little books … the paper, the covers and all the assorted tools, pens and pencils that go into creating the dairies of my life.

My “To-Do” list has been an important part of keeping me organized and on track but several months ago I looked at my list and it was just sad, “There’s no way I’ll finish all this.” The truly self defeating part of the whole thing was that I knew once I checked off one task it would only be replaced by two or three more.  This method was flawed and completely unsatisfactory.  So how does one change this seemingly fruitless situation?

Join us for one of the most enjoyable art events in Connecticut coming up June 3, 2010.  Art After Hours sponsored by the Wadsworth Atheneum and the Phoenix Companies presents Justin Lowe – MATRIX 159 from 5-8pm and AIGA CT joins the mix with Bad Ass Movie Night at 8pm with a special screening of the award winning film Herb & Dorothy.

My last experience at the Wadsworth’s Art After Hours was a splendid evening.  Music and cocktails after work amidst an elegant museum setting. Attend a gallery talk, enjoy music and other live performances, take in Justin Lowe/MATRIX 159 and then join AIGA CT in the museum’s art deco theater for the film. Thanks to the Wadsworth, admission to the Arts After Hours reception and BAMN screening is free to AIGA members.

If you have been a visitor here in the last 10 days you might have noticed that things have changed considerably. Not only has Lisa’s Living a Life of Art and Design taken on a new design but the format of the entire site has been upgraded and reformatted from top to bottom. If you came here and found yourself in the mist of changing navigation and posts, I apologize for the shift which might have left you wondering “What the hell is going on here?” Believe me, I worked long and hard to try and make the transition as quick and painless as possible for my readers. So why the change?

A full page ad with bleed.

See my portfolio for more select samples of design and photography.

Logo design for crosscurrent. Logo type by Bethel Blakesley

See my portfolio for more select samples of design and photography.

Logo and Business Cards for Dragonfly Blu. Logo now also appears on Lisa’s Blog and on LisaMikulski.com

See my portfolio for more select samples of design and photography.